The African Inclusive Finance Week SAM is the biggest financial inclusion event in Africa
Held every two years in a different African country, the five-day event brings together key representatives of the sector. Investors, microfinance institutions (MFIs), researchers, banks, networks, innovators and government representatives will come together to discuss, collaborate and map out a path towards financial inclusion on the continent.
SAM 2025 took place in Nairobi, Kenya, from 13 to 17 October 2025 at the Kenyatta International Convention Centre, KICC.
Different events during SAM week
- a two-day conference on a specific inclusive finance topic with globally renowned speakers and experts
- over 20 training sessions and workshops
- an Investor Fair which brings investors, MFIs, promising SMEs and startups together to discuss investment opportunities
- an Innovators' Village showcasing the latest innovations in inclusive finance
- networking opportunities
- a cocktail reception with all SAM participants...
- ...and much more!
SAM AT A GLANCE
Key figures of SAM 2025
1131
participants during the entire week
63
countries represented, including 34 African countries
Almost
100
speakers at the conference
27
investors at the Investor Fair
65
innovators at the Innovators' Village
30
training courses and workshops organised by ADA and partners
16
sponsors & 11 partners
SAM photos
Below are photos from the 2025 edition.
SAM week events
The Innovators' Village showcases innovative approaches to inclusive finance in Africa and enables representatives of the inclusive finance sector to network and create synergies.
The Investor Fair brings together African microfinance institutions and impact investors to boost financial inclusion in Africa.
The expert-led training sessions and workshops organised by ADA and partners enable participants to enhance their knowledge in various areas of inclusive finance.
Networking Opportunity
This gathering of more than 1,000 representatives of financial institutions, investors, entrepreneurs, regulators and governments offers a unique opportunity to build fruitful partnerships with key inclusive finance professionals.
SAM 2025 sponsors
SAM 2025 Partners
Organisers
